The travel market is now almost a year outside of the COVID-19 pandemic officially ending and the outlook looks bright for the industry as volumes return to pre-pandemic levels. The resurgence in travel demand, combined with the unabated adoption of mobile devices, means stronger demand for mobile travel apps. In fact, the market size for mobile travel apps is expected to balloon to $1,455.1 billion from 2023 to 2032, a CAGR of 11.9%. For travel providers, that’s not a statistic to ignore as more leisure and business travelers depend on their mobile devices for pre-trip organization, post-trip reference and of course, access to device functions during the actual journey. Mobile travel apps not only provide benefits to the individual traveler, but can also extend a travel brand’s marketing reach potentially increasing opportunities.
In-Demand Functions for Travelers
Mobile device use has exploded since the first multi-capable smartphones hit the market. A Statista report indicated that there were over 16 billion devices in use in 2023. With only around 8 billion people on Earth, that’s around 2 smartphones per person! Suffice to say, smartphone use and adoption continues to be the major technology choice. Smartphone functionality is very complimentary to travel and is considered a go-to accessory for both business and leisure travelers. Some of the most in-demand functions for travel are:
- Built in cameras for still image and video capture
- Calendars and reminders to stay on time and on schedule
- GPS services to localize experiences
- Advanced WiFi and network connectivity to efficiently stay ‘on grid’
Innovations in hardware and engineering processes have made mobile devices easier to manage and more durable, extending their practicality when traveling.
Meet PokkeTTREK
Travelers in the digital age depend on their mobile devices before, during and after business and leisure trips. Enhancing convenience and experiences is delivered through applications that utilize the various smartphone functions that are available. PokkeTTREK is a new mobile travel app in development that takes core device capabilities and allows users to create ‘journey’ files with relevant trip data and media in a centralized location. Users can check vital statistics during the trip and capture images and video directly from the in-app camera. Travel enthusiasts will appreciate being able to check in and reference data and media post-journey as well as being able to share and engage other PokkeTTREK users on a closed community platform. Reliving memories and experiences fuels the desire for travel which can create even more opportunities for travel businesses. PokkeTTREK can also provide valuable marketing insights to businesses by capturing individual travel behaviours and movements. Data in the travel market is critical for staying competitive and increasing market share in a hyper competitive marketplace.
Data Drives the Travel Business
Travel providers and related businesses understand how important it is to get their products and services in front of as many eyeballs as possible. Marketing is a core operational priority for consumer facing entities and Travel companies also know that having up to date and relevant marketing data and insights can provide distinct advantages in the marketplace. Travel providers and companies can fully optimize their marketing initiatives by knowing what to sell, when to sell it and whom to sell it to. Technology comes into play by capturing data and delivering insights on traveler wants and behaviours. Travel providers can use that data to fine tune product offerings and marketing strategies. Mobile travel apps, such as PokkeTTREK, that can offer functionality and convenience to individual travelers while capturing and delivering valuable marketing data can be a great asset to travel businesses.
Increasing Travel Demand Mobile App Downloads
With COVID-19 in the rear-view mirror, business and leisure travel volumes are rebounding and will soon outpace pre-pandemic levels. This has a direct and positive impact on mobile app technology as users turn to travel apps to maximize functionality of their mobile devices. Increasing demand and downloads suggest potential marketing opportunities for travel related businesses. With smartphones becoming the dominant travel accessory, travelers are eager to adopt applications that provide convenience, as well as elevate experiences before, during and after the trip. Mobile travel apps, such as PokkeTTREK, can deliver benefits and value to both individual travelers as well as travel providers and publishers by generating valuable marketing and insights. The mobile travel app market will grow alongside increasing travel demand and volume with a positive CAGR through 2023. For travel providers and publishers, the marketing and revenue opportunities with mobile apps cannot be ignored as more user adoption means more eyeballs and smartphone devices.
Sources
https://market.us/report/travel-planner-app-market/