PRESS RELEASE
From TravelTechnologySolutions.net
NO EMBARGO AFTER 5.13.24 7:00AM EST – Distribute freely
For more information or interview / quote requests, please contact:
D Edward Levy – del@traveltechnologysolutions.net
Technology and travel have always been paired together. From the first portable cameras from Kodak in the late 1800’s to today’s highly capable smartphones, travelers have been quick to adopt technology when traveling for pleasure or business. Core smartphone functions such as cameras, calendars, location services and, of course, communication abilities make these devices the perfect companion when traveling. Innovations in device sizes, screens and processing ability make smartphones even more practical as the perfect all in one travel accessory. But how can smartphone functionality enhance the leisure traveler’s experiences?
- High quality multi lens cameras can capture studio quality images and videos of the journey
- GPS sensors can quickly and accurately identify a traveler’s location
- Organizational functions can remind users of important dates and times
- Advanced storage and processing abilities can manage important travel documents
- Global communication abilities can keep travelers connected and informed during the journey
Mobile travel app downloads are ramping up as travel demand returns to pre-pandemic levels and the continued use of technology during travel creates opportunities for travel providers while delivering benefits to the traveling consumer.
Welcome to PokkeTTREK
PokkeTTREK is a new mobile travel app that aims to deliver features and benefits to both individual travelers and the businesses that provide travel services and marketing. PokkeTTREK is a lightweight trip tracker application that utilizes key smartphone functions and capabilities to enhance traveler experiences. The PokkeTTREK app allows users to create and organize ‘journey files’ that centralize vital trip statistics data along with user collected media. PokkeTTREK’s easy to use interface gives users the opportunity to revisit and view previous journeys, edit past journeys, record a current journey and view localized experiences with the Where Am I function. Users can also share their journeys and engage other PokkeTTREK users in a closed, social media style, community platform (in development). PokkeTTREK’s features are designed for user interactivity during and after the trip, as well as delivering operational benefits to businesses in the travel industry.
Next Level Trip Tracking for Travelers
PokkeTTREK uses smartphone functionality to deliver features and conveniences to travelers in an all-in-one mobile application. Travelers can use PokkeTTREK to:
- Record and review important trip data and statistics from beginning to the end of the journey
- Graphically view travel on a map during a journey in real time and after when reviewing completed journeys
- Record still images and video within the app using PokkeTTREK’s own camera interface
- View and edit completed journey data and media in a centralized file display
- Share completed journey data and media as well as interact with other PokkeTTREK users among a closed community (paid subscription model)
- View localized travel options and experiences with PokkeTTREK’s ‘Where Am I?’ function
- View and edit the user’s own profile and settings with easy to use toggles and simple input requests
- Get help with a direct contact button on the navigation bar
PokkeTTREK takes trip tracking to the next level with extended convenience, media management and organizational functionality. PokkeTTREK takes engagement and interactivity a step further with the branded, in-house social media sharing platform.
Data Drives the Travel Business
Travel can be essentially split into 2 distinct categories, business and leisure travel. While business travel is dictated by business needs, leisure or pleasure travel is mainly driven by emotion and consumer behavior. The leisure end of the travel market is also susceptible to short term trends which can affect and direct travel consumer purchases. Selling travel based on these factors means understanding the travel client wants and needs is crucial for getting the right product in front of the right people. Marketing travel products and services efficiently and effectively requires data to discover consumer wants and desires. PokkeTTREK can track and identify traveling behaviors that can reveal trends, personal preferences or other consumer actions that can help optimize current marketing and product offerings. Insights and reporting generated by users of the PokkeTTREK app can help market appropriate products and services to the brand’s audience or directly to the individual, creating more opportunities for conversions and purchases. In a fiercely competitive marketplace, travel providers would benefit from any advantage that results in more precise offerings, resulting in more bookings.
PokkeTTREK Delivers Benefits to Travelers and Travel Businesses
As demand returns to pre-pandemic levels, technology adoption in travel will continue to increase as consumers look for ways to enhance experiences and increase convenience through their mobile devices. PokkeTTREK’s functionality is designed to enhance experiences during and after the journey as well as increase user interactions and engagement through closed PokkeTTREK community, a social media platform. PokkeTTREK can also benefit travel businesses by generating valuable marketing insights and trends as well as generating revenue through a proposed tiered subscription model. Additional marketing and revenue opportunities could be created through the PokkeTTREK community. The modular design of PokkeTTREK extends white label opportunities and can be deployed with an ‘in-house’ look, further extending brand reach.