The travel business has seen monumental shifts in the last half decade, from shutting down entirely during COVID-19 to the ‘revenge travel’ effect after lockdowns were lifted to the mainstream adoption of Artificial Intelligence within the industry. The one aspect that will never change is that travel is a preference based business and behind those preferences are individuals that make buying decisions based on those preferences and mindsets. One of the major preferences of traveling consumers is towards mobile devices. Smartphones have rapidly become the must have, go to, travel accessory as more individuals turn to their devices for business, leisure and personal needs. Mobile applications can extend the functionality of highly capable mobile devices and demand for conveniences and benefits continues to ramp up from mobile device users. While consumers look for more from their smartphones, the evolution of technology can also benefit travel businesses that operate in a data driven industry.
PokkeTTREK Extends Mobile Device Functionality
Smartphones are considered the top travel accessory as more travelers use their devices before, after and during trips. PokkeTTREK is a new mobile travel app that utilizes the advanced capabilities of mobile devices to deliver in-demand features and functionality. PokkeTTREK’s core features:
- Complete trip tracking including destinations, dates, vital statistics and more
- Trip media capture and management
- Real time and previous journey mapping
- Where Am I? Function that offers localized experiences and recommendations
- A future PokkeTTREK community where users can share experiences across a private platform
PokkeTTREK features enable travel users the ability to easily track their trips, record important data, localize experiences and manage journey images and video in one easy to use mobile app solution.
Increase Demands from Mobile Devices
The fast evolution and easy access of smartphone technology has positioned the device as an essential travel accessory used during all phases of a trip. As smartphone speeds and capabilities increase, so do user expectations and travel consumers continue to demand more conveniences and benefits from their mobile devices. PokkeTTREK is designed for travel users and delivers a suite of significant benefits that travelers seek:
- Provides relevant trip data on past and current journeys in an easy to navigate mobile environment
- Enable users to easily capture images and video and organize them within the specific journey
- Elevates traveler experiences by offering localized suggestions and recommendations
- Provides an future opportunity to share journey details and media on a closed social media network, enhancing post trip experiences
- Enhances key trip elements by creating visual maps of past journeys and real time locations
PokkeTTREK takes the advanced capabilities of smartphones and creates features and conveniences that travelers appreciate and frequently use before, during and after travel.
Data Drives the Travel Business
PokkeTTREK is designed with travelers in mind but the technology also delivers important benefits to travel businesses themselves. Being a preference based business, travel is data driven and understanding those preferences can give travel businesses a competitive advantage and a fierce marketplace. PokkeTTREK’s user-friendly interfaces and functionality promotes engagement and usage, providing crucial data that can help travel brands optimize service and product offerings. Insights generated by PokkeTTREK can identify opportunities and changing preferences that can push travel businesses ahead of the competition. PokkeTTREK’s modular designs provide potential white label opportunities and is an ideal mobile extension for travel companies that have captive audiences.
PokkeTTREK for Travelers and Travel Businesses
A recent Apex Mobile survey found that more than three quarters (76%) of respondents indicated that their smartphone was their most important travel accessory and 79% said they use their devices to research travel and hotel options exclusively. Increasing smartphone usage during travel provides opportunities for both travel consumers and travel business through mobile apps that extend the functionality of devices. PokkeTTREK is an #indev mobile app that maximizes device functionality to deliver those in demand conveniences, before, during and after the trip. PokkeTTREK’s advanced tracking and organizational capabilities can create benefits and conveniences in the business travel sphere as well. Travel businesses can achieve greater insights into their own client’s preferences through PokkeTTREK. The app’s simple and modular design creates extended marketing opportunities through white labelling and can be an effective marketing tool for any brand with a true captive audience. Data drives the travel business and PokkeTTREK delivers benefits to both travel consumers and travel businesses.
