Author name: D Edward Levy

The post-pandemic travel world has been kind to the cruise industry and bookings continue to flourish as travelers look to cruising for value and all-inclusive style experiences. 35.7 million passengers are expected to take cruises in 2024, up from 31.7 million the previous year. This year, market value is expected to top $34 billion in […]

A recent Statista report suggested that just over half of travel business leaders surveyed use some form of generative article intelligence technology to assist users in booking and making travel purchases. 48% of that group also indicated use of GenAI in travel research and recommendations. Just based on the mood of the industry, AI technology

2024 was a milestone year for the travel industry as volumes in many categories met or exceeded levels from 2019, the full year before international lockdowns took place. In spite of inflationary pressures and economic uncertainty, leisure travel chugged along and is expected to surpass pre-pandemic levels. Business travel, on the other hand, continues to

Travel and technology have always paired well together and the industry is always quick to adopt new innovations that can drive business and experiences. Travel consumers especially have come to depend on their mobile devices and have prioritized smartphones as an essential component to a successful travel experience instead of a neat travel gadget. An

2023 saw an explosion of mobile travel app usage at 15.6 billion hours versus 12.6 billion from the year before (Phocuswire). Increasing adoption of the technology by travelers and travel providers have positioned mobile devices as an essential travel tool, shifting away from a nice to have travel accessory. Airlines are prioritizing their own branded

The digital revolution sparked innovations in banking and currencies, creating a movement towards a cashless society. Some countries have begun to slowly eliminate fiat currency all together. Canada, for instance, stopped producing and distributing pennies in 2013. A more recent innovation that spurred another currency revolution is blockchain technology. Blockchains power digital currencies, or cryptocurrencies,

Niche categories within the travel market are enjoying robust growth and once such a category is seeing explosive demand and is forecast to grow at a healthy 21.6% CAGR through 2034. Increasing health care costs and longer wait times for procedures are driving demand for medical related travel, powering growth in the Medical Tourism category.

The outlook for travel remains strong as volumes finally begin to exceed 2019 levels, putting global lockdowns in the distance. Business and corporate travel is a shining star in the industry with 40% of businesses expected to increase travel and 42% of corporations expecting to spend more for travel in 2025 (Flight Centre Corporate research).

In spite of challenges within the industry, air passenger volume is expected to reach 104% of pre-pandemic (2019) levels which is good news for airlines who are still reeling from the effects of global lockdowns. With traffic back in growth mode, airlines are setting their sites on how they sell their goods and are investing