A recent report from Statista suggested that in 2023, 8.8% of posted reviews on Tripadvisor were fake, doubling 2022’s tally. From a consumer perspective, that works out to about 1 in 10 reviews that could be considered phony. For travel brands, the reputational damage created by fake reviews is concerning as the industry relies heavily […]
Travel Brands Turn to Technology to Fight Fake Reviews Read More »
Travel and technology have always paired together. Eastman Kodak’s first portable camera in the late 1800’s ushered in a new era of must have travel technology. The evolution of technology has taken leaps and bounds as we fast forward to the mass adoption of the all-in-one smartphone. These versatile and highly capable mobile devices have
Increasing Travel Demand Drives Travel App Downloads Higher Read More »
Technological evolution happens at a rapid pace and as devices and networks get faster, so does the speed and accuracy of online payment technology. The travel industry is wholly dependent on payment infrastructure as debit and credit instruments are the preferred choice of tender for travelers. The process in accepting debit or credit cards has
AI Drives Innovation in Travel Payment Technology Read More »
Travel is truly an international business and travel providers are accustomed to their products and services being available on a global scale. That scope of availability means providers and online travel agencies need to accept forms of payment that are popular and easily accessible. Credit cards such as VISA, MasterCard and American Express are the
Cryptocurrency Opportunities in the Travel Marketplace Read More »
Travel volume is making its way back to pre-pandemic levels and the luxury travel market specifically was worth $1.2 trillion in 2021. The luxury category is expected to grow 7.6% through 2030 and providers and suppliers should take note of the opportunities within this specific area of the business. Elite clientele will continue to demand
Luxury Travel Tech Trends for 2024 Read More »
Air passenger traffic in the United States is making a slow recovery back to pre-pandemic levels. After cratering below 380 million in 2020, airlines ferried 862.8 million passengers in 2023, 10 million more than the year before (Statista). While not at 2019 levels yet, volumes are climbing steadily and pedestrian traffic at airports climbs as
Self-Checkout Technology Comes to TSA Screening Read More »
The evolution, or revolution to some pundits, of travel came in the mid 1990’s with the advent of Online Travel Agencies (OTAs). Rapid adoption of the internet and more accessible browser technology opened an entirely new frontier for travel marketing. As the online market place grew, travel brands have become dependent on search results and
Digital Travel Regulations Drive Big OTAs to Form Alliance Read More »
The invention of the internet proved to be a boon to the hotel and resort industries. Any sized chain or group could benefit from multi-channel exposure through Online Travel Agencies (OTAs), brick and mortar travel agencies as well as directly to the client. As internet traffic exploded and smartphone technology evolved, OTAs were able to
Hotels Look to Improve Direct Bookings Through Technology Read More »
The travel business is a multi faceted operation with many moving parts that must work together to control costs and drive profitability. In the back end, you have transportation companies such as airlines, railways and cruise lines that have huge overhead costs in maintaining operations. Resorts and hotels fall under the high overhead category as
AI, Data Security and the Travel Business Read More »
The travel industry generates vast amounts of data from every facet of the business. Transportation companies are a cost intensive business and utilizing data points to streamline operations and create more efficiencies can save organizations a significant amount of time and money. The travel business from the consumer side is a fiercely competitive market and
AI Makes its Way into Travel Operations Read More »