News & Articles

Technology Elevates the Up and Coming Medical Tourism Category

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The increasing cost of healthcare in Western countries is driving a niche category of travel, medical tourism. A recent survey by the International Trade Commission suggests that 0.6% of all outbound travelers from the US were heading out on healthcare related trips, valuing the market at approximately $47 billion worldwide. The prospects for medical tourism […]

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Google’s Policy Shift on Cookie Deployment is Good News for the Travel Industry

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Anyone who works with internet marketing has heard all about cookies. When it comes to web development and internet sites, a cookie is simply a small text file that may contain data that reflects a personal preference or information unique to the user, Another valid label is ‘tracking cookie’ and these little flies have become

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Can AI Optimize and Elevate Travel New Hire Training?

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Pandemic related shutdowns turned the travel industry upside down and only until recently, have certain categories of travel returned to pre-pandemic levels. While volumes and traffic inch back towards growth, one area still remains a challenge, hiring staff. Covid-19 not only ground travel to a halt, it decimated the frontline workforce that travel providers depend

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A New Platform From Marriott Simplifies SMB Travel Purchasing

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Small and midsize businesses (SMBs) play a crucial role in the world of business and are essentially the backbone of most modern economies. In the United States alone, 99.9% of businesses are considered small (less than 1500 employees) and providing business services and solutions to this demographic can be lucrative. Strong performances from this category

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PokkeTTREK Delivers Benefits to Travelers and Travel Businesses

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Technology and travel have always paired well together and the mainstream adoption of smartphones has only accelerated use and dependence on mobile devices while traveling. Increasing capabilities of handheld technology means more functionality and convenience for travelers as they journey away from their home network. A recent survey from Think With Google suggested that 48%

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Technology Trends for Sustainable Travel

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One of the more recent trends in travel is the shift towards sustainable and Eco-friendly products and services. Travel consumers are becoming increasingly climate conscious as environmental issues and increasing weather events dominate mainstream media. Sustainable options and methods of travel with reduced carbon footprints are becoming more of a preference for Eco-minded travel clients.

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Travel Marketing Still a Hot Ticket as Spending Increases

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The leisure travel market has enjoyed a heyday in the post isolation era. ‘Revenge travel’ is powering the category back to pre-pandemic levels but many leading travel providers have warned that this pent up demand may have run its course as dicey economic fundamentals and lowered transportation capacity have been slowing demand. Getting back to

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