News & Articles

Digital Travel Regulations Drive Big OTAs to Form Alliance

The evolution, or revolution to some pundits, of travel came in the mid 1990’s with the advent of Online Travel Agencies (OTAs). Rapid adoption of the internet and more accessible browser technology opened an entirely new frontier for travel marketing. As the online market place grew, travel brands have become dependent on search results and

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Hotels Look to Improve Direct Bookings Through Technology

The invention of the internet proved to be a boon to the hotel and resort industries. Any sized chain or group could benefit from multi-channel exposure through Online Travel Agencies (OTAs), brick and mortar travel agencies as well as directly to the client. As internet traffic exploded and smartphone technology evolved, OTAs were able to

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Cruise Lines Adopt Technology to Elevate the Onboard Experience

With the COVID-19 pandemic far behind us, travelers are returning to cruising. Demand for all inclusive cruises continues to surge with ships selling out well before sailings. The category is expected to grow by 11% through 2028 as cruise operators continue to grow their fleets and add value to the cruise ship experience. Royal Caribbean

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Can Apple Resurrect the VR Headset Market?

Virtual Reality (VR) technology is an immersive experience that surrounds the user in a 360 degree environment that is totally interactive and responsive. The technology and hardware applications have seen strong adoption in the gaming industry but mainstream adoption still lags way behind mobile devices. According to Statista, VR headset use will approach 100 million

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Data Handling & Client Privacy Challenges the Travel Business

Data powers and optimizes most facets of the travel business. Backend operations and frontend consumer marketing use and depend on data points to make decisions in real time that affect efficiency and profitability. Many of those data points are generated by individuals and travel providers who handle such data have certain legal responsibilities to consumers,

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Airline Technology Goes Well Beyond the Avionics Panel

Airlines depend on technology to safely operate aircraft. That dependence goes beyond the cockpit and airframe as airlines turn to technology to optimize all facets of the business. Some facets of airline operations  that technology can analyze and manage are: Aircraft maintenance schedules Equipment scheduling and routing Booking systems and information processing Marketing and dynamic

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