Gaining an Advantage in a Crowded Marketplace
Traffic and volume for leisure travel is expected to surpass pre-pandemic levels this year and the recovery has also driven the amount of travel related businesses that are in operation. Statista forecasts 558,573 businesses in the travel services industry worldwide, significantly higher than 2019’s tally of 443,790 travel related businesses. Competition is fierce as more travel businesses enter the marketplace and the potential for any slowdowns in leisure travel spending cranks up the competition that much more. Can technology be used to provide advantages to travel providers to better compete in the selling space? Being a preference based business, success in the leisure travel category depends on two critical factors:
- Understanding the wants and needs of travel consumers
- Understanding the specific marketplace
Travel is data driven and brands that understand their current and potential clients as well as have full awareness of their particular marketplace are better positioned to capture market share and drive business. PokkeTTREK is a consumer facing technology that delivers significant advantages and benefits to travel businesses.
PokkeTTREK Elevates the Experience
Introducing PokkeTTREK, a full featured trip tracking app that delivers conveniences and elevates the traveler’s experience, before, during and after the trip. Some of the key user facing features of PokkeTTREK are:
- Fully track trip details, including departure / destination points, journey statistics, dates and times
- Capture still and video media within the app
- Provide localized suggestions with the Where Am I? function
- Ability to share journey details across social media networks as well as a future PokkeTTREK social sharing platform
PokkeTTREK is designed for extensive and extended user engagement and not only offers benefits to travel consumers, it delivers significant operational benefits to travel businesses and providers. Through the Create Journey function, PokkeTTREK collects user movements and behaviors and can provide important marketing insights in real time that travel businesses can utilize. By offering extended functionality and ease of use, users of PokkeTTREK are engaged with the app during the planning and execution stages of the journey and the technology can capture data just after the fact, delivering fresh insights on individual travel purchasing and preference behaviors. For travel businesses, understanding the individual client can offer advantages in a hyper competitive marketplace.
PokkeTTREK Functionality Benefits Travel Businesses
In addition to offering benefits and conveniences to travel consumers, PokkeTTREK delivers a host of significant benefits to travel businesses. Continued growth in the sector means more providers and businesses coming to the marketplace and a highly competitive arena for travel spending dollars. Travel brands who understand their client or demographic can gain advantages that help them compete in a crowded selling space and capture more market share. PokkeTTREK help travel businesses by:
- Capturing real time user data and movements
- Offering insights and statistical data that can be used to optimize products and services
- Delivering customized user reporting and marketing analysis
- Creating additional revenue opportunities through uplevel subscription services
PokkeTTREK is an ideal mobile app for travel businesses and providers who want to fully understand travel behaviors and preferences. Travel brands that enjoy a ‘captive audience’ can extend and improve their marketing reach with PokkeTTREK’s data capturing abilities. PokkeTTREK’s modular design enables excellent white label opportunities that can further extend the travel brand’s marketing reach. PokkeTTREK is designed for travelers and delivers important benefits to travel businesses.
Data Drives the Travel Market
The travel industry and especially the leisure travel category, is a data driven business and brands that have a complete understanding of their market are better positioned to maintain and grow market share in a very competitive and unforgiving marketplace. PokkeTTREK is a mobile travel app designed to offer conveniences and benefits to travel consumers but PokkeTTREK also delivers significant benefits and advantages to travel businesses. PokkeTTREK’s ability to capture real time consumer actions and behaviors can deliver those advantages by providing accurate and important marketing insights and preference data. Travel brands that use PokkeTTREK’s data capabilities could see an increase in business and market share by optimizing product assortment, pricing and market timing. PokkeTTREK’s modular design offers white label opportunities, further extending the brand’s reach and a future PokkeTTREK social media platform will drive engagement from users and create additional marketing data capture opportunities. Having advantages in a crowded marketplace is essential for success and PokkeTTREK delivers important benefits to travelers and travel businesses.
For more information, please visit the PokkeTTREK website.