Technology and travel have always paired well together and the mainstream adoption of smartphones has only accelerated use and dependence on mobile devices while traveling. Increasing capabilities of handheld technology means more functionality and convenience for travelers as they journey away from their home network. A recent survey from Think With Google suggested that 48% of travelers surveyed were completely comfortable booking all aspects of their trip on a smartphone and with over 6 billion mobile devices in use globally, handheld technology has shifted from luxury gadget to an essential personal accessory. As leisure travel volume inches back to pre-pandemic levels, demand for travel mobile apps will only increase as travel clients look for new ways to enhance and localize their experiences. PokkeTTREK is a new mobile travel app that harnesses the high capabilities for smartphones to deliver features and benefits ato both travelers and travel businesses.
Introducing PokkeTTREK
PokkeTTREK is a brand new mobile travel app for iOS and Android powered smartphones. Utilizing basic and advanced smartphone capabilities, PokkeTTREK is designed to:
- Track vital trip data and statistics
- Departure and arrival points
- Real time and total distance traveled
- Dates and elapsed time for journeys
- Graphically plot journeys on a map
- Display real time location
- Display map plots of completed journeys
- Centralize journey data in a card format that can easily be recalled and shared
- Record still images and video within the app
- Provide options for localized experiences through the Where Am I function
PokkeTTREK works alongside the PokkeTTREK community, a user only social media platform where travelers can share journey data, media and engage other PokkeTTREK users.
Elevating Experiences During and Post Journey
Mobile travel apps will continue to be in demand as travelers are quick to embrace innovations that offer features and benefits that create conveniences while elevating experience. PokkeTTREK users can harness the power of their devices through the app and will be able to:
- Track, edit and organize vital journey statistics and data
- Relive trips through easy to access journey data and media displays
- Record memorable moments through in-app image and video capture
- View localized experiences through the Where Am I Function
- Share journey data and engage other PT users via an exclusive PT community
- Get chat or email help with one tap from any place within the app
PokkeTTREK utilizes a permission based structure and device users can control various functions and settings through easy to use toggle switches and levers.
Business Can Benefit from PokkeTTREK Insights
PokkeTTREK can enhance the traveler’s experiences but also delivers key features and benefits to travel businesses. The app’s functionality provides consistent opportunities for user engagement and can deploy the following advantages for the business side of the travel industry:
- Identifies traveling preferences, trends and purchasing behaviours
- Generates marketing insights via customizable reporting
- Offers additional branding and marketing presence through white label opportunities
- Can generate revenue through a unlimited use subscription model
- Extend marketing reach through the exclusive PokkeTTREK community promoting further PT user engagement
Travel companies and publishing outfits that have a ‘captive audience’ can realize benefits with PokkeTTREK by marketing the app and its use directly to this highly attentive and lucrative demographic.
Travel and Mobile Technology Pair Well Together
Since the first ‘portable’ Kodak cameras appeared on the scene in the late 1800’s, business and leisure travelers have been quick to adopt new technology that enhances experiences, creates memories and offers convenience. PokkeTTREK is a new app under development that harnesses the functions of smartphone devices to create features and benefits for travelers as well as deliver important preferential insights to travel businesses. Trip tracking is not a new innovation but PokkeTTREK’s ability to capture trip statistics and media in real time allows users to organize and memorialize their journeys in one convenient and centralized location. The PokkeTTREK community is another feature that gives travelers an opportunity for elevated post-journey experiences. Travel providers and related businesses can benefit from marketing and preference insights generated by PokkeTTREK by optimizing marketing efforts and product offerings. PokkeTTREK’s modular design offers branding and white label opportunities that can further extend brand reach and marketing presence.
For more information about this exciting new mobile application, please visit the Media Center to download the marketing proposal.